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Our website was less than stellar and extremely outdated. I was referred to Mitch and finally got around to calling him. I'm glad I did. We are now bidding on higher quality jobs and I have had to hire help due to increase in call volume.
I don't know how they do it, but it's working. Excellent communicators as well.
Chances are you’re reading this because you were searching for an SEO Company in Detroit, MI. And since we practice what we preach, you found us on the first page of Google.
Getting Started With Detroit SEO
Years ago when the internet was first born, SEO was sort of a taboo topic among many entrepreneurs and small business owners. Fast forward 20 years and most now understand the importance of it since 86% of all sales begin with an internet search.
More people than ever before are now utilizing websites like Google and Youtube to find information before making a purchasing decision. We carry around smartphones that make it extremely easy to find information within seconds.
In the old days of the internet, it wasn’t too difficult to get your business at the top ensuring that you’d be easily found by those potential customers searching for your product or service. Those entrepreneurs that took advantage of this had a huge payday, and the ones that didn’t likely are not in business anymore.
Things are much more difficult now though with many businesses understanding the importance of being found online, there is a LOT more competition than the early 2000’s.
Answers to Your Questions
Is SEO Important For Small Businesses?
If you own a business in Detroit, chances are that a bulk majority of your customers are either referral or find you online in places like Facebook.
Let’s take a moment and think about your largest competitor. Chances are they are ranking within the top 3-5 positions in google for their target product or service.
Almost all of the largest businesses in a niche are focused on their presence online, and they’re likely being found before you are.
When someone is searching for an SEO Company in Detroit, they usually go to google and type that search string in. They’re immediately presented with pages full of options, but not a single one of them will click to the second page.
In fact, most won’t even consider anyone who is not #1-#3. The businesses that invest in being found first, will win the business almost all of the time.
How Do I Know if I Should Hire a Detroit SEO Company?
Your website should be producing leads every single week, preferable every day. If you’re not getting the kind of traffic you’d like to see, it’s likely time to bring in an expert for some help.
Often times business owners will hire a web design company to get a website built or redesigned. The problem is that most Web Designers know how to do just that, design.
Website design is very different from SEO and we frequently find that the fancier the website, the worse it converts and ranks.
If you take a look at the first page of the search results you’ll find that the top ranking websites are usually quite simple. This is because complex websites don’t convert well.
When you give a human too much information, options, and flashy moving parts, they simply do nothing instead of something.
How Does SEO Work For A Business?
In short, Search Engine Optimization is essentially which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Google sends out crawlers that kind of act as spies. If you’ve ever watched Lord Of The Rings you’ll remember the scene where Sauron sends out crow-like birds to spy and report back.
This is what the search engines do, they collect billions of pieces of information that are reported back to their central hub.
They use the information they collect assists them in determining what every website is about, and where it should be placed.
When you start optimizing a website, you’re providing key information to those spies allowing them to take that information back, and ultimately placing your website where you want it.
This is largely done through content. Creating quality, relevant content is the single best way to start getting more traffic.
The next step is to be sure that the quality content you’re putting out there, is titled and structured in a way that makes it obvious to the search engines, what your content is about.
This can be done through headings, images, videos, links etc. Depending on how competitive your area is, determines how much optimization actually has to be done to achieve the desired result.
How Do I Find The Best Search Engine Optimization in Detroit?
When interviewing candidates to handle your Detroit SEO, it’s important to have confidence that the company will actually do what they say.
Many businesses have had negative experiences with such companies because they either didn’t see results, or the response time was horrible and they never received updates.
Being in this business for 12 years, I’ve seen dozens of small businesses who actually signed up with us because they were unhappy with their current Web Designer or SEO provider.
There are several things I always recommend that you do during the interview process to mitigate risk.
(TIP: Hiring a Web Designer who is also fluent in SEO helps tremendously.)
1. Ask for case studies or look at their port-folio: Seems like a no-brainer but if they don’t have any previous work to show you, there’s a good chance they don’t actually have anything worth showing off.
Ask to see examples. Many good companies will also have references you can speak with about the work quality. Don’t be afraid to ask questions about responsiveness and turn-around time.
2. Reviews: As easy as it is to jump online nowadays and leave a good or bad review, there’s no reason they shouldn’t have reviews online from past or current customers. I’m not talking about testimonials on their website, go to their Google Business Profile, Facebook, Yelp and look for reviews.
3. Reports: Will you get monthly reports? As a business owner you’re too busy to be worrying about this SEO stuff. You need a quick way to reference the progress of your digital presence each month. A good agency should be sending monthly reports, even bi-weekly.
4. Experience: What types of clients do they have experience servicing? There’s a big difference between ranking a local Lawn Care Company in a city with a population of 10,000 and ranking in a competitive market like Personal Injury Attorney in Los Angeles. Where do you fall on this scale and does their portfolio reflect results that make you confident they can increase your exposure?
At the end of the day it’s important to remember that if you’re not being found first, you’re not being found at all. Your website sitting on page 2 of Google is about as worthless as not even having a website in the first place.
I always cringe when I hear folks say a website is a platform to display your work. That’s what Facebook and Instagram are for.
Your website is your 24/7 365 salesman. When you’re sipping your dark coffee at your desk in the morning, your website should be producing leads. When you’re at home with your family or sleeping in the middle of the night, your website should be producing leads.
If it’s not, then you’re going to be left behind by those competitors who understand that the future of their business success will rely on how easy they are to find online.
Lucky for you, you’re in the right place.
If your website is old, tired, and starving for traffic give us a call today for a free strategy session.
We will build an actionable plan to get your website sitting on top of your competitors shining like a diamond in the Sun.
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